# Company Profile — QuickKlinik (fictional, for portfolio case studies)
> Independent case study client. All names, numbers and events are invented.

**What it does:** QuickKlinik is a small online clinic-booking platform operating in the Klang Valley, Malaysia. Patients use a web app to book same-week GP appointments at partner clinics; partner clinics use a lightweight admin panel to manage slots. Revenue is a booking fee plus a small monthly SaaS charge per clinic.

**Customers:** (1) Patients — mostly 25–45, mobile-first, expect instant confirmation like GrabFood; (2) Partner clinics — 14 small GP practices, 1–3 doctors each, receptionists handle phones.

**Pain points (discovered via app-store review mining + 3 mock stakeholder interviews):**
1. **No-shows run at ~18%** of booked slots — clinics lose revenue; patients on the waitlist can't get in.
2. **Rescheduling requires a phone call** during clinic hours; ~30% of callers abandon and just don't show up.
3. **Front-desk staff spend ~2 hrs/day** confirming appointments by phone.
4. **Booking confirmation is not instant** — the app says "request received," staff confirm manually within 24h; patients complain of uncertainty.

**Business goal for this portfolio arc:** reduce the no-show rate from 18% to under 10% within 6 months of the solution going live, without adding headcount.